Including QR codes on promotional items: This is appropriate for conferences and gatherings. We usually give out something unique and tangible to attendees at trade events. Include a QR code on the keychain, pen, or whatever else you’re handing out. When they return to work, they’ll have more time to explore your firm.
Print advertisements with QR codes
QR codes for posters have been used by a number of prominent b2c firms. It enables you to make a more visual advertisement and is the clearest example of bridging the gap between offline and internet marketing. When the code is scanned, it may take you to a “find out more” video or a purchasing page. It’s especially useful for print ads because it keeps the copy light and encourages the audience to learn more online rather than overloading them with it. This is also advantageous to you as a marketer because print advertising will increase web visitors. M&M’s and Disney are two companies that have made artwork based on their codes.
Coupons that contain QR codes
When you include a QR code on a coupon, it makes it easier for customers and employees to find it in shops and online. Scanning the QR code will bring your viewers to the most recent promotion.
How to use QR codes on your items immediately
If you’re selling a tangible item, including a QR code on the package so shoppers can learn more. Customers who are interested in purchasing the product as well as those who currently own it should be targeted with the QR code. Harney Sushi in San Diego uses an edible QR code to inform diners about the origins and specifics of the fish they’re eating. This is an excellent example of how QR codes could have a greater impact as the supply chain becomes more crucial as blockchain develops.
QR codes are ideal for products that require more thought when choosing. One of the first industries to capitalize on this marketing trend was the wine industry. Wine shopping can be difficult for some customers since there are so many selections and variations, and most people are unfamiliar with them. Customers may access information on the wine they’re contemplating by scanning a QR code on the bottle, which includes films of wineries and meal pairings.
What kinds of events may a QR code cause?
QR codes can be used for more than just linking to websites. Here are some other possibilities for what a QR code can do:
- Text a message
- Enter a phone number.
- Please send an email.
- Take a look at someone’s social media presence.
- Install a program
- Customize QR codes to fit your company’s needs.
You can also personalize QR codes depending on your business and the type of QR code marketing you’re doing. Madison Square Garden in New York produced a unique QR code that directs visitors to their website.
Before you make your own QR code, think about who you’re going to send it to. As previously said, QR codes are still in the early stages of development and acknowledgment in North America and Europe. The audience was unable to recognize this personal code, posing a barrier to scanning.
Keep track of your QR code’s success.
If you’re going to spend time and money developing and spreading QR codes, you’ll want to be able to track your progress. You should keep note of where your audience searches, as well as the most popular days of the week for engagement, so you can better understand the types of material they like. If you use a link management platform like Rebrandly to produce your QR codes, you’ll be able to track them exactly like links. For each QR code you make, you’ll be able to build a branded link. If customers are still hesitant or confused how to utilize QR codes, this boosts the success of your campaign because branded URLs are easy to remember and type into a web browser. You can keep track of the analytics with multiple teammates in one spot.
Consider these factors while using QR codes in marketing initiatives.
Although QR codes are incredibly useful in both online and offline marketing, there are some limitations to be aware of before implementing this method.
Because 59 percent of individuals check their email on a mobile phone, QR codes can be inconvenient to scan because there is no way to scan them. Although email can be checked on a computer, this barrier provides a stumbling block in the customer experience. Instead, send emails with branded links. This improves brand awareness and customer confidence while also preventing your emails from ending up in spam bins, which can happen with generic short URLs.
Check the area’s WiFi and reception—this is critical because the whole idea of the QR code is to make the client journey faster, smoother, and more seamless.
You’ve lost that lead if a person scans a code and it doesn’t work. Consider this while putting up a poster, say, in a subway station with bad service.
Know who you’re talking to—who are you trying to reach? Americans between the ages of 20 and 50 who own iPhones? Get on board the QR code bandwagon! Are you aiming for an older demographic or people that frequently use Android phones? Proceed cautiously.
Consider the location– don’t expect people to be able to scan a QR code on a highway billboard. Examine the area ahead of time to confirm that scanning is possible.
QR codes link all of your marketing activities together and allow your audience to discover more. They can help improve your customer’s experience while also providing you with more insights into their behavior as a marketer, particularly in offline marketing efforts.